消费者到底需要怎样的汽车门把手？

Core Viewpoint - The Ministry of Industry and Information Technology (MIIT) is seeking public opinions on the mandatory national standard for "Automotive Door Handle Safety Technical Requirements," following recent regulations on advanced driver assistance systems, indicating a significant move towards enhancing automotive safety standards in China [1][11]. Group 1: Design and Functionality - Hidden door handles, while criticized for being counterintuitive, have become a mainstream feature in electric vehicles (EVs) over recent years, despite their historical use dating back to luxury models like the 1952 Mercedes-Benz 300SL [1][2]. - Tesla has consistently used hidden door handles since the launch of its first car, the Roadster, initially to emphasize futuristic design and luxury positioning, but this design has been adopted by other EV manufacturers as well [2][3]. Group 2: Economic and Performance Benefits - The adoption of hidden door handles can reduce the drag coefficient by up to 12%, which is economically beneficial in the context of rising battery costs, as it can enhance vehicle range without the need for additional battery capacity [2][3]. - The cost of a hidden door handle is approximately 100 yuan when purchased in bulk, significantly lower than the cost of increasing battery capacity, which could add hundreds to thousands of yuan to the vehicle's price [3][6]. Group 3: Safety and Regulatory Concerns - The complexity of hidden door handles, which require multiple steps for operation, raises concerns about durability and safety, especially in the event of component failure [4][6]. - The MIIT's proposed new standards aim to address safety redundancies and structural integrity, which have been lacking in previous regulations, particularly regarding the performance of hidden door handles in emergency situations [7][11]. Group 4: Market Trends and Consumer Preferences - Not all EV manufacturers are adopting hidden door handles; for instance, BYD uses them in higher-end models but retains traditional handles in more affordable options, reflecting a strategic choice based on market positioning and consumer demand [3][6]. - As the market for EVs matures, the novelty of hidden door handles as a distinguishing feature may diminish, prompting manufacturers to reassess their value and consider consumer preferences more closely [11].