辽宁展团何以“圈粉”

Core Insights - The 21st China (Shenzhen) International Cultural Industries Fair showcased Liaoning's cultural industry development and its integration with sports and tourism, emphasizing high-quality growth and new advantages in cultural tourism [1][2] Group 1: Cultural Industry Growth - Liaoning's cultural industry has been expanding, with a significant increase in revenue; in Q1, the revenue of large-scale cultural enterprises grew by 17.9% year-on-year, surpassing the national average of 11.7% [3] - The province's cultural resources are being effectively transformed into industrial and competitive advantages, indicating a robust growth trajectory [3] Group 2: Technological Integration - The integration of modern technology with traditional culture has led to the emergence of cultural IPs that enhance visitor experiences, such as the bionic robot representing historical figures and the digital twin museum [2] - Innovative products showcased at the fair highlight the dynamic fusion of culture and technology, demonstrating the potential for new cultural tourism experiences [2] Group 3: Cultural Heritage and Experience - Liaoning's rich cultural heritage is being actively preserved and promoted, with initiatives like copyright protection for intangible cultural heritage and engaging performances that attract audiences [4] - Unique cultural experiences, such as interactive performances and creative products, have resonated with visitors, enhancing their appreciation for Liaoning's cultural offerings [4][5] Group 4: Creative Products and Market Appeal - The fair featured a diverse range of creative cultural products that appeal to younger consumers, emphasizing the importance of creativity and distinctiveness in cultural merchandise [7] - The integration of local culinary experiences and innovative gift items reflects a strategic approach to attract consumer interest and enhance the cultural tourism experience [7][8] Group 5: Regional Promotion - The exhibition effectively showcased Liaoning's scenic beauty and cultural charm, encouraging both domestic and international visitors to explore investment and tourism opportunities in the region [8] - The promotion of Liaoning's cultural tourism products aims to create a stronger brand presence and attract a wider audience [8]