"文脉中国"非遗数字化活态传承工程在江西景德镇启动

Core Points - The "Cultural Pulse of China" project aims to digitally preserve and promote intangible cultural heritage, particularly focusing on the ceramic culture of Jingdezhen, a city known for its historical significance in porcelain production [1][2] - The project emphasizes the need for systematic engineering and continuous innovation in the protection of intangible cultural heritage, highlighting its importance as a genetic code of Chinese civilization [1] - The initiative will utilize a three-pronged approach of "digital recording + new media dissemination + immersive experience" to create a comprehensive ecosystem for heritage transmission [2] Group 1 - The project will establish a non-material heritage database by interviewing inheritors and experts to preserve oral history and facilitate the collection, storage, and dissemination of heritage information [2] - New media live streaming will be employed to showcase and promote Jingdezhen's unique intangible cultural heritage products across diverse platforms [2] - The project will also include offline initiatives, such as setting up a digital ceramic research base to develop exhibitions and digital art products [2] Group 2 - The project is expected to leverage collaboration among government, industry, academia, research, and media to promote the orderly transmission of Chinese cultural heritage in the digital age [2] - The launch ceremony featured stories from Chinese arts and crafts masters and local inheritors, showcasing the innovative vitality of Jingdezhen [2] - The project aims to serve as a model for expanding the digital preservation of intangible cultural heritage across the country, starting from Jingdezhen [2]