新股前瞻|乐自天成：业绩稳增，IP玩具的稀缺标的

Core Viewpoint - The company Lezi Tiancheng, a leading IP toy company in China, is seeking to go public in Hong Kong despite facing three consecutive years of losses and a significant liquidity gap of 590 million yuan [1][12]. Company Overview - Lezi Tiancheng ranks third in the Chinese IP toy market with a market share of 1.2% based on 2024 GMV, and it has a comprehensive operational model covering IP incubation, product design, flexible supply chain, and sales channels [1][11]. - The company reported revenues of 630 million yuan in 2024, with a compound annual growth rate (CAGR) of 16.65% over the past three years, but has incurred pre-tax losses of 23 million yuan, 68 million yuan, and 116 million yuan from 2022 to 2024, indicating a trend of increasing losses [1][7]. Business Model - Lezi Tiancheng operates on a dual-driven model focusing on both proprietary IP and licensed IP, with 35 proprietary IPs and 80 licensed IPs successfully incubated and operated by the end of 2024 [2][3]. - The revenue from proprietary IP was 154 million yuan in 2024, growing at a CAGR of 8.14%, while licensed IP revenue reached 406 million yuan, with a CAGR of 32.12%, indicating a significant increase in the contribution of licensed IP to total revenue [2][3]. Financial Performance - The company's gross margin has shown an upward trend, with gross margins of 28.9%, 40.5%, and 39.9% from 2022 to 2024. However, the company has faced continuous losses primarily due to non-recurring items, particularly the fair value changes of financial liabilities related to previous financing agreements [7][12]. - As of March 2025, the company had cash and cash equivalents of 168 million yuan, with a net working capital deficit of 590 million yuan, but it has no interest-bearing debt [7][12]. Market Potential - The IP derivative market in China is projected to reach 1.742 trillion yuan in 2024, with the IP toy segment accounting for 756 billion yuan, representing over 40% of the market [8][11]. - The overseas market, particularly Southeast Asia, has shown significant growth potential, with Lezi Tiancheng's overseas revenue reaching 147 million yuan in 2024, growing at a CAGR of 105% over the past three years [11][12]. Competitive Landscape - The Chinese IP toy market is relatively fragmented, with the top ten players holding a combined market share of 46.1%. Lezi Tiancheng's competitors, such as Pop Mart, are actively expanding their overseas presence and diversifying their product offerings [11][12]. - The company has been increasing its investment in licensed IP, collaborating with well-known IPs like Crayon Shin-chan and Disney, which has contributed to its revenue growth [3][4].