Workflow
一汽奔腾新能源序列丨悦意07上市 悦意03月销量不足千辆
Cai Jing Wang·2025-05-27 01:58

Core Viewpoint - The launch of the new model, Yuyi 07, by FAW Bestune is seen as a potential sales driver, but it faces significant competition in the mid-size SUV market, particularly from popular models like Song Pro DM-i and others [1][2] Group 1: Sales Performance - The Yuyi 07 is priced between 99,800 to 139,900 yuan, entering a highly competitive mid-size SUV segment [1] - The first model in the Yuyi series, Yuyi 03, had disappointing sales, with only 459 units sold in its first month and a slight increase to 749 units in April [2] - FAW Bestune's total sales for 2024 are projected at 150,777 units, a 25% year-on-year increase, with electric vehicle sales reaching 82,872 units, up 214%, resulting in a 55% penetration rate for new energy vehicles [2] Group 2: Financial Challenges - The sales of the Bestune Pony, priced between 24,900 to 53,900 yuan, dropped by 57.67% in January, contributing little to profits with a gross margin of less than 5% [4] - FAW Bestune plans to raise funds through a new round of capital increase, with a target shareholding of no more than 26.5% [4] - The company has reported net losses of 2.097 billion yuan, 2.958 billion yuan, and 4.347 billion yuan for the years 2022 to 2024, respectively [4] Group 3: Investment and Future Plans - FAW Bestune has sought external funding to alleviate operational pressures, including a 166.32 million yuan investment from Jiangsu Yueda Automotive Group [5] - The company is actively pursuing a transition to new energy, planning to launch six new energy products over the next two years, creating a product matrix that includes pure electric, hybrid, and extended-range vehicles [6]