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Core Viewpoint - Financial institutions are increasingly focusing on the consumer sector through diversified methods such as consumer credit, payment settlement, scenario finance, and digital services, providing crucial support for consumer upgrades, relief for small and micro enterprises, and rural revitalization [1][2]. Group 1: Collection Scope and Categories - The collection targets include banks, insurance institutions, consumer finance companies, and payment institutions [1]. - Categories for case collection include: 1. Consumer Scenario Innovation: Focus on online-offline integrated scenarios, credit card installment scenarios, and cultural tourism consumption ecosystems [1]. 2. Payment Facilitation: Emphasizes app payment optimization, cross-border payment services, and digital RMB applications [2]. 3. Consumer Credit Innovation: Involves personal consumer loan products, insurance-financial integration products, and credit card benefits activities [1][2]. 4. Government-Bank-Enterprise Collaboration: Joint efforts in issuing consumption vouchers and promotional activities [2]. 5. Green Consumption Promotion: Support for low-carbon consumption and circular economy projects through green finance [2]. 6. Others: Other typical cases that do not fall into the above categories [2]. Group 2: Evaluation Criteria - The evaluation criteria include: - Innovation: Assessment of whether the model breaks traditional boundaries and introduces new technologies or scenarios [2]. - Comprehensive Effectiveness: Evaluation of tangible consumer promotion effects, such as increased consumer satisfaction and industry reputation [2]. - Sustainability: Consideration of the replicability of the model and its long-term social benefits [2]. - Risk Control: Compliance of financial services and the completeness of risk control mechanisms [3]. Group 3: Activity Process - The case collection period is from now until May 30, 2025 [3]. - Submission requirements include a detailed case background, innovation points, implementation results, and social impact analysis, with a word count between 1,000 and 3,000 [3]. - Expert evaluation will weigh innovation (30%), comprehensive effectiveness (30%), replicability (20%), and social impact (20%) [3]. - Award-winning cases will be publicized across various media platforms, with early registrants receiving priority for showcase opportunities [3].