AI+自助取还：汽车租赁行业新质生产力发展的缩影

Core Insights - The automotive rental industry is undergoing a transformation towards "unperceived travel" through self-service models, significantly enhancing user experience and operational efficiency [1][2][4]. User Experience Leap: From "Efficiency Anxiety" to "Unperceived Service" - Self-service car rental processes have drastically reduced the time required for vehicle pickup, with users reporting a shift from waiting times of up to 30 minutes to just seconds [2]. - Transparency in fuel consumption has improved, with digital keys allowing precise measurement of fuel usage down to 0.1 liters, addressing a major source of consumer complaints [4]. Cost Reduction and Efficiency Improvement for Rental Companies - The implementation of digital keys has increased employee efficiency, allowing one staff member to manage 75-100 vehicles compared to the traditional 10-15, resulting in nearly a fivefold increase in productivity [5]. - The use of digital keys has led to significant cost savings in fuel management, with estimated annual savings of over one million yuan for companies managing large fleets [5][10]. Platform Ecosystem Reconstruction: Data-Driven Smart Upgrades - Rental platforms are enhancing their management capabilities through real-time data access, improving user experience by ensuring vehicle availability during peak times [7]. - Digital keys enable cross-city vehicle returns, breaking spatial barriers and allowing users to return vehicles at different locations seamlessly [8]. Global Competition: China's Model of Overtaking - China's self-service rental model, exemplified by Shenzhou Car Rental, has achieved a 100% self-service capability, surpassing international competitors in efficiency and user experience [11]. Digital Keys as a Key Driver of New Productive Forces in the Rental Industry - The technology behind digital keys is maturing, with companies like Good Man Good Car adapting to a wide range of vehicle models, enhancing reliability and stability [13]. - The integration of digital keys into smart connected vehicle standards is promoting industry growth, with new standards being adopted by major automotive manufacturers [14]. Policy Support Favoring Industry Development - The Chinese government is providing financial support for rental companies to adopt digital key technology, particularly in the context of new energy vehicles and smart transportation initiatives [15].