Core Viewpoint - Miniso's Q1 2025 financial report shows a revenue increase of 18.9% year-on-year to 4.43 billion RMB, but a decline in operating profit by 4.51% to 710 million RMB, and a net profit drop of 28.92% to 417 million RMB, indicating challenges in profitability despite revenue growth [1][3][6]. Financial Performance - Revenue for Q1 2025 reached 4.43 billion RMB, up from 3.72 billion RMB in Q1 2024, marking an 18.9% increase [3]. - Operating profit decreased to 710 million RMB, down 4.51% from the previous year [1]. - Net profit fell to 417 million RMB, a decline of 28.92%, with adjusted net profit at 587 million RMB, down 4.81% [1][3]. - Net profit margin dropped from 16.6% in the previous year to 13.3% [1]. Cost Structure - Sales and distribution expenses increased by 46.7% to 1.02 billion RMB, driven by rising overseas store rental, depreciation, and amortization costs [7]. - General and administrative expenses rose by 26.6% to 242 million RMB [7]. - Financial expenses increased due to a convertible bond issuance and loans for acquiring a stake in Yonghui Superstores, impacting overall profitability [6][7]. Market Expansion - Overseas business revenue reached 1.59 billion RMB, a 30% increase, accounting for 36% of total revenue [8]. - Total store count increased to 7,768, with 4,275 stores in mainland China and 3,213 overseas [8][9]. - The number of direct-operated stores in mainland China decreased to 20, while overseas direct-operated stores increased significantly [8][9]. Strategic Outlook - The company aims for healthy growth in operating profit in 2025, focusing on cost control and long-term revenue and profit growth [6][9]. - Direct-operated store revenue contribution rose from 14% to 22%, with a year-on-year growth of 86% [9]. - The company plans to continue expanding its overseas business, particularly in strategic markets like the U.S. [9].
一季度增收不增利！与投资永辉有关？名创优品回应了