西贝公开儿童餐食材卡 承诺“5个不添加”

Core Viewpoint - Xibei Restaurant is upgrading its professional children's meals to enhance quality and transparency, committing to healthier ingredients and practices for children's dining experiences [1][11]. Group 1: Product Upgrades - Xibei has announced multiple upgrades to its professional children's meals, including the introduction of a food ingredient card that guarantees "five no-additives" such as MSG, artificial colors, and preservatives [1][5]. - The upgraded children's meals will feature four growth meal sets and 11 customizable items, including the new tender grilled DHA* big yellow fish meal, which is made from the fish fillet and is rich in DHA [2][4]. - The meals will also include a light-salt version of the multigrain mousse set, made with natural ingredients and without artificial colors [2][5]. Group 2: Transparency and Health - Each meal and item will come with a "food ingredient card" verified by a third-party testing agency, ensuring parents can trust the quality and safety of the meals [5][10]. - The company emphasizes a complete supply chain transparency from sourcing to the dining table, ensuring the purity and healthiness of the children's meals [5][11]. Group 3: Environmental and Fun Initiatives - Xibei is upgrading its children's meal packaging to eco-friendly, biodegradable materials, aligning with its commitment to sustainability [8][10]. - The company is collaborating with the well-known baby brand Babycare to provide soft, all-cotton napkins and waterproof, oil-proof, biodegradable bibs for children [8][10]. - An innovative children's menu will be introduced in a storybook format, making the dining experience engaging and educational for children [8][10]. Group 4: Market Positioning and Growth - Xibei aims to position itself as a "quality" brand in the competitive restaurant market, focusing on high-quality offerings rather than price competition [11][13]. - The professional children's meal segment has seen significant success, with over 40 million meals sold and recognition as the leading children's meal brand in China [13]. - The company plans to continue its upward trajectory by enhancing its offerings and maintaining a strong brand presence in the market [11][13].