Xin Lang Cai Jing·2025-05-27 05:23Core Viewpoint - The recent price cuts in the domestic new energy vehicle market, led by companies like Geely and BYD, indicate a fierce competition aimed at boosting sales and market share ahead of the 618 shopping festival [1][10]. Group 1: Price Cuts and Promotions - Geely announced a "Million Galaxy Limited Subsidy Price" event, offering cash subsidies up to 18,000 yuan on seven models, effectively selling popular models like the Galaxy Xingyao 8 at a starting price of 115,800 yuan [1][10]. - BYD introduced limited-time price cuts or subsidies on 22 models from its Dynasty and Ocean series, with discounts reaching up to 53,000 yuan [2][4]. - In the last three days, 30 models in the domestic new energy vehicle market have seen significant price reductions, with the highest discount being 53,000 yuan [7][10]. Group 2: Sales Performance - In the first four months of the year, BYD delivered 1.38 million vehicles, achieving 25% of its annual sales target of 5.5 million units, while Geely delivered 940,000 units, reaching 35% of its target of 2.71 million units [10][13]. - BYD's sales in April reached 380,000 units, a year-on-year increase of 21.3%, while Geely's sales exceeded 234,000 units, showing a year-on-year growth of 49% [10][13]. Group 3: Competitive Landscape - The price war is not limited to BYD and Geely; other automakers, including joint ventures like Toyota and Nissan, are also implementing price cuts to enhance market competitiveness [15][18]. - The ongoing price war is expected to continue, benefiting consumers with more choices and lower prices, while also promoting the development of intelligent driving technologies [18][19].