回归公交服务初心，莫让“广告码”损害城市形象

Core Viewpoint - The controversy surrounding the advertising practices of Zhuhai public transport's ride code highlights the tension between commercial interests and the fundamental purpose of public services [1][2][3]. Group 1: Advertising Practices and Public Services - A video surfaced showing a user misled by advertisements while trying to use the ride code, resulting in unintended subscriptions costing 50 yuan per month [1]. - The incident raises concerns about the commercialization of public services, particularly how excessive advertising can detract from user experience and lead to financial losses for passengers [2][3]. - The issue of misleading advertisements is particularly detrimental to elderly users, who may not be adept at navigating smartphone applications, thus making them more vulnerable to such traps [2]. Group 2: Historical Context and Response - The advertising issues related to the ride code have been previously reported, with promises from the operator to optimize the experience, yet the problem persists with ongoing intrusive ads [3]. - The reputation of Zhuhai public transport, known for its "one yuan bus" initiative, is at risk due to the negative impact of these advertising practices on its public image [3]. Group 3: Recommendations for Improvement - There is a need for the operator to reassess its advertising strategy, focusing on reducing disruptive designs and exploring sustainable operational models that combine fiscal subsidies and corporate sponsorships [3]. - Regulatory bodies should establish clear guidelines for advertising in public services, including what types of ads can be displayed, their placement, frequency, and the necessity for non-misleading content [3][4]. - Strengthening oversight mechanisms and complaint handling processes is essential to ensure compliance and prevent the recurrence of such issues [4].