Qi Lu Wan Bao·2025-05-27 05:53Group 1 - BYD has become a "CCTV Science and Technology Strong Country Strategic Partner," joining the "Brand Strong Country Project" to promote brand development and high-quality economic growth through technological innovation, showcasing its strength as a global leader in the electric vehicle sector [1][7] - In 2024, BYD achieved global sales of 4.2721 million units, maintaining its position as the top-selling automotive brand in China and the leading player in the global new energy vehicle market, reflecting its commitment to the principle of "technology as king, innovation as fundamental" [3] - BYD's R&D investment reached 54.2 billion yuan in 2024, a 36% increase year-on-year, with cumulative R&D spending exceeding 180 billion yuan, leveraging disruptive technologies such as blade batteries and DM-i to create a vast "technology pool" [3] Group 2 - BYD's multi-brand strategy includes the Dynasty, Ocean, Fangchengbao, Tengshi, and Yangwang brands, catering to diverse consumer needs from family to luxury vehicles, thereby enhancing the value of Chinese automotive brands [5] - The partnership with CCTV serves as an accelerator for BYD's development and a global expression of China's technological innovation narrative, with its electric vehicles now present in over 110 countries and regions [7] - Through this collaboration, BYD aims to refresh global perceptions of Chinese brands by leveraging innovative technologies and products, contributing Chinese wisdom to the world [9]