八大行动26条措施！看河南如何提升消费能力、意愿和层级

Core Viewpoint - The Henan Provincial Government has issued a "Special Action Implementation Plan to Boost Consumption," focusing on enhancing consumer capacity, expanding product consumption, improving service quality, and developing new consumption models to stimulate economic growth and improve livelihoods [1][2]. Group 1: Enhancing Consumer Capacity - The plan emphasizes the importance of consumer capacity, aiming to ensure that consumers not only want to buy but can afford to do so. It combines livelihood improvement with consumption promotion to unlock the province's significant consumption market potential [2]. - Measures include increasing employment and income, with a commitment to adjust the minimum wage standard to not less than a 5% increase by 2025, thereby providing residents with more disposable income [2]. - The plan also includes tax incentives for personal pensions and expanding coverage for maternity insurance to alleviate financial burdens related to child-rearing, education, and healthcare [2]. Group 2: Employment and Skills Training - The plan sets a target of providing vocational skills training for over 2 million people by 2025 and aims to add more than 650,000 high-skilled workers [4]. - It proposes linking skill levels with wage structures to ensure that individuals can effectively utilize their skills in the job market, thereby enhancing their earning potential [4]. Group 3: Service Quality Improvement - The plan addresses the needs of special groups, such as the elderly and children, by enhancing service quality in areas like childcare and elder care, providing more high-quality options for families [5][7]. - It aims to establish a variety of childcare services and improve elderly care facilities, including the construction of 5,000 new family care beds by 2025 [7]. Group 4: New Consumption Models - The plan focuses on fostering new consumption models, including cultural tourism, low-altitude experiences, and "AI+" consumption, to create new growth points in the market [9][13]. - Initiatives include developing immersive experiences in tourism using advanced technologies like 5G and AR/VR, and promoting unique travel experiences such as helicopter tours [13]. - The plan encourages the establishment of a high-quality consumption supply system by supporting the launch of new products from well-known brands in Henan and providing financial support for opening flagship stores [13].