Xin Lang Cai Jing·2025-05-27 06:30Group 1 - The company has launched a "Duanwu Festival Celebration" theme activity, integrating supply chain resources and innovating marketing methods to create a festive consumption scene [1][3] - The company prepared for the event two months in advance, collaborating with quality suppliers and conducting multiple tasting sessions to ensure product quality and selection [3][5] - The event features nine seasonal products from four suppliers, including zongzi (sticky rice dumplings), fresh eggs, and salted duck eggs, with specially designed gift bags to enhance the festive atmosphere [3][5] Group 2 - During the Duanwu Festival, consumers can exchange for promotional products at a discounted price when they refuel for over 200 yuan, with gift boxes ranging from 50 yuan to over 100 yuan [5] - Local well-known brands have been introduced at various gas stations, and dedicated promotional areas have been set up to display products and facilitate customer engagement [5] - The Duanwu Festival promotion will continue until mid-June, alongside other promotional activities such as "Spring Plowing Season" and "Drink Season" to enhance consumer shopping experiences [5]