用活动破题，今年前4个月临沂商城共接待国际客商13233人次

Group 1 - The core theme of the initiative is "Traveling in Linyi, Shopping in the Mall," aimed at integrating commerce and tourism to boost consumption in the city [1] - From January to April, the city received 13,233 international business visitors, with 1,376 international buyers participating in 24 events, resulting in an intended transaction amount of 906 million yuan [1] - Investment of 320 million yuan has been made to enhance infrastructure and services in key markets, including the China Hotel Supplies City and Linyi Small Commodity City, aligning with A-level scenic area standards [1] Group 2 - A series of promotional activities have been organized to make the mall a preferred tourist destination, including inviting 101 travel agencies and 108 media outlets, generating over 14.2 million online clicks and attracting over 500,000 visitors to the mall [2] - The "Thousand Tourists into the Mall" initiative brought over 1,200 tourists from nine cities, while promotional events like "潮品中国行" and "51嗨购节" increased offline foot traffic by 30% [2] - Policies have been introduced to incentivize travel agencies and media for promoting the mall, including rewards for organizing tourist groups and subsidies for high-quality promotional content [2]