“金种子”创新创业大赛金奖得主：国潮球鞋背后的传统文化密码

Core Insights - The company "壹心制造" won the gold award at the 2025 "Golden Seed" Innovation and Entrepreneurship Competition, which is expected to attract more investment and establish a solid foundation for entering the Hunan market [1][6] - The brand has achieved annual revenue exceeding 16 million yuan by combining Eastern aesthetics with sneaker and apparel design, appealing to the young consumer demographic [1][3] Company Development - The entrepreneurial journey of "壹心制造" began in 2018 when the founder started with a simple stall at a university, initially struggling to attract customers [3][4] - A pivotal moment occurred when the founder recognized the contemporary appeal of traditional aesthetics, leading to the creation of unique sneakers featuring traditional designs, which resulted in their first revenue of 200 yuan [3][4] - The company has since evolved into a successful brand, launching its first company in 2022 and achieving significant sales growth [3][4] Market Trends - The current surge in the "Guochao" (national trend) economy indicates a strong consumer enthusiasm for domestic products, with new releases often selling out quickly [5] - The company aims to not only follow trends but also to innovate and revitalize traditional elements in their products [5] Future Strategy - The company plans to leverage the cultural resources in Changsha to enhance its creative output and develop a "Guochao+" strategy, expanding into apparel and bag industries while integrating AI technology into the design process [5][6] - The introduction of AI is expected to significantly improve design efficiency by providing numerous design ideas in a short time [5] Supportive Policies - The company benefits from Hunan's supportive policies for student entrepreneurship, including tax incentives and potential funding opportunities, which facilitate their business operations [6] - Additional local policies provide housing support and services for families, allowing the team to focus on research and market expansion without financial distractions [6]