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湖北在建文旅项目总投资4312亿 推动产业加速迈向万亿级+世界级
Chang Jiang Shang Bao·2025-05-27 07:01

Core Viewpoint - Hubei is actively developing into a world-renowned cultural tourism destination, integrating culture and technology to enhance visitor experiences and drive economic growth [1][2][4]. Group 1: Industry Development - Hubei's cultural tourism industry is projected to reach a scale of 1 trillion yuan, with significant growth in visitor numbers and revenue [2][4]. - In 2024, Hubei is expected to receive 873 million tourists, a year-on-year increase of 13%, generating a total tourism revenue of 901.16 billion yuan, up 18.8% [4]. - The cultural and related enterprises in Hubei are anticipated to achieve revenues exceeding 527 billion yuan in 2024, reflecting a growth rate of 9.9%, outpacing the national average by 3.9 percentage points [4]. Group 2: Strategic Initiatives - Hubei is implementing a cultural innovation strategy to enhance its cultural influence and promote the integration of culture and tourism [6][7]. - The province has launched eight major actions to strengthen cultural resources, improve tourism services, and upgrade the cultural tourism industry [7]. - Hubei aims to achieve a comprehensive tourism revenue of over 1.3 trillion yuan by 2027 and over 2 trillion yuan by 2030, with significant growth in cultural enterprise revenues [8]. Group 3: Technological Integration - The integration of technology in cultural tourism is highlighted by the use of robots, VR equipment, and interactive cultural performances during events [2][3]. - Hubei is focusing on "Cultural + Technology" and "Cultural + Ecology" models to enhance the visitor experience and expand its international marketing efforts [1][2]. Group 4: Project Development - In the first quarter of this year, Hubei planned 455 new cultural tourism projects with a total investment of 294.64 billion yuan, indicating a robust pipeline for future growth [5]. - The province has signed contracts for 211 projects with a total value of 123.9 billion yuan, contributing to a positive cycle of planning, signing, construction, and operation [5].