西贝儿童餐全面升级 重塑儿童餐行业标准

Core Points - Xibei Catering Group officially announced multiple upgrades for its professional children's meals, including the introduction of a food ingredient card and a commitment to "five no-additives" [1] - The upgraded children's meals will feature four sets of growth meal combos and eleven customizable single items, adhering to principles of organic, natural, and freshly made ingredients [1] - The company emphasizes transparency by providing a food ingredient card for each meal, verified by a third-party testing agency, ensuring no MSG, chicken essence, flavoring, artificial coloring, or preservatives are included [1] Group 1 - The children's meal packaging has been upgraded to environmentally friendly, biodegradable paper pulp material, aligning with the philosophy of "Xibei loves babies, babies love the earth" [2] - Xibei has partnered with the well-known baby brand Babycare to provide soft, all-cotton moist wipes in stores, and the bibs have been upgraded to waterproof, oil-proof, all-cotton, and biodegradable materials [2] - Starting June 1, Xibei will collaborate with the animation IP "Super Wings" to launch co-branded meal packages, toys, themed stores, birthday parties, and children's drawing competitions [2] Group 2 - Xibei is testing drone delivery of its professional children's meals in select stores in Shenzhen during the Dragon Boat Festival, in collaboration with Meituan drones [2] - The target audience for Xibei's professional children's meals includes not only children but also a significant portion of young women, driven by the health and quality of the meals [2] - Since its inception in 2017, Xibei has sold over 20 million children's meals in 2024, serving nearly 6.5 million child customers [2]