国际传播如何走向情感共振？记者分享主流媒体系统性变革经验

Core Insights - The forum focused on the transformative trends in media, emphasizing the need for adaptation in narrative, channels, and technology [1] Group 1: Narrative Transformation - The first transformation discussed is the shift from "grand narratives" to "emotional resonance," exemplified by a report titled "I Cried in the Great Hall of the People," which tells a relatable story of a representative dedicated to elderly care for 16 years, reflecting the theme of Chinese democracy [1] Group 2: Channel Reconstruction - The second transformation involves the reconstruction of communication channels, where traditional metrics like circulation and channel coverage are replaced by engagement metrics such as likes, completion rates, and algorithm recommendations. The rise of social media and short videos has created new opportunities for international communication, breaking language barriers [1][2] Group 3: Technological Disruption - The third transformation is the disruptive impact of technology, with the introduction of AI anchors in 2023 significantly enhancing the efficiency of multilingual news production. Large language models like DeepSeek have become standard tools in daily operations, and a media big data platform has been established to provide precise content recommendations and risk alerts [2] Group 4: Challenges and Vigilance - Despite the opportunities presented by social media, challenges such as algorithm suppression and threats to personal safety have been encountered. The company remains vigilant about the risks associated with AI technology while emphasizing the importance of truth, professionalism, and mission [2][3]