“国产葡萄酒一哥”坦白局：今年34亿元营收的目标并不保守，但利润会比较难看

Core Viewpoint - The wine industry is facing significant challenges, with Zhangyu A's performance falling short of expectations, leading to a decline in both revenue and net profit, raising concerns about consumer demand for wine [1][2][3] Group 1: Company Performance - Zhangyu A reported a revenue of approximately 32.77 billion yuan for 2024, a year-on-year decline of 25.26%, and a net profit of about 3.05 billion yuan, down 42.68% [2] - The wine business, which contributes over 70% of the company's revenue, saw a revenue decline of 22.32% in 2024, with a gross margin of 57.32%, also down from the previous year [2][3] - The company set a revenue target of no less than 34 billion yuan for 2025, which is significantly lower than the previous year's target of 47 billion yuan [4][5] Group 2: Industry Challenges - The wine industry is experiencing a "cliff-like" decline in consumer sentiment, shrinking consumption scenarios, and weakened channel dynamics [2][3] - A total of 772 wine companies have closed, with 11,354 others in abnormal states, indicating a severe industry contraction [6] - The overall revenue for 10 listed wine companies was 4.5 billion yuan, with a net profit of 180 million yuan, showing a slight decline compared to the previous year [6] Group 3: Future Outlook - The company anticipates a challenging year ahead, with a higher probability of continued industry decline [7] - Increased competition between online platforms and offline channels is leading to price wars, affecting profit margins and creating challenges for distributors [7] - The company plans to focus on targeted market breakthroughs and enhance marketing capabilities to better engage consumers [7]