Target Stock Looks Cheap but It May Be a Bargain Today for a Much Better Reason

Core Viewpoint - Target's stock is considered "cheap" compared to the S&P 500, trading at 11 times earnings versus 28 times, but this does not guarantee it is a "bargain" due to concerns about the quality of its business and future earnings potential [1][2]. Financial Performance - Target's revenue peaked two years ago, with management forecasting a low-single-digit decline in 2025. Earnings per share (EPS) peaked three years ago, with current guidance for EPS ranging from $8 to $10, indicating significant uncertainty [4]. - Target's first-quarter advertising revenue increased by 25% year over year to $163 million, which is small compared to overall Q1 net sales of $24 billion, but shows potential for growth [14]. Digital Growth Potential - Target is late to the digital market but has opportunities to enhance profitability through its digital initiatives, including the subscription service Target Circle 360 and its retail media business Roundel [10][11]. - The digital business is one of the few growth areas for Target, with comparable digital sales up 5% year over year, contrasting with a 6% decline in store sales [10]. Comparison with Competitors - Walmart's digital business has significantly contributed to its profitability, with about 25% of its profits coming from memberships and advertising, serving as a model for other brick-and-mortar retailers [9]. - Other retailers like Costco and Kroger are also successfully leveraging digital growth strategies, indicating a trend in the industry that Target is attempting to follow [9]. Future Outlook - If Target can successfully grow its earnings through digital initiatives, the current stock price may represent a bargain, despite existing headwinds such as declining sales and potential higher expenses from new import tariffs [15][16].