东莞90后“荔三代”：推动冰荔出海，走入寻常百姓家

Core Insights - The article highlights the success story of Huang Wenjie and his father Huang Zhiqiang in cultivating a high-end lychee variety called "Bing Li" in Dongguan, which has gained national recognition and a strong market presence due to its quality and unique pricing strategy [1][5][8]. Group 1: Product Development and Market Position - The "Bing Li" lychee was introduced at a price of 500 yuan per jin, which was considered outrageous at the time, but quickly sold out, establishing its high-end market position [2][4]. - The price of "Bing Li" was later adjusted to 380 yuan per jin, maintaining a strong market presence despite fluctuations [8]. - The lychee's unique characteristics, such as its bright red appearance, smooth texture, high sweetness, and large size, contribute to its premium pricing and market appeal [4][5]. Group 2: Technological Advancements in Agriculture - The introduction of modern agricultural practices, such as drone pesticide application and rail car transportation, marks the transition to the 3.0 era of lychee cultivation [6][7]. - Huang Wenjie emphasizes the importance of combining advanced technology with traditional farming knowledge to ensure effective management and quality control [7]. Group 3: Community Engagement and Education - Huang Zhiqiang leads a cooperative to help local farmers improve their skills and share knowledge, which has increased the overall production of "Bing Li" in the community [11]. - The father-son duo actively promotes lychee cultivation through social media, sharing knowledge and engaging with a wider audience, which has resulted in a significant increase in followers and sales [10][11]. Group 4: Future Plans and Expansion - Huang Wenjie is working on increasing the production capacity of "Bing Li" by establishing cooperative bases in various regions, aiming for a total output of 150,000 jin in three years [13]. - The potential for exporting "Bing Li" to international markets, such as Singapore, is being explored as production increases [13][14].