Bei Jing Ri Bao Ke Hu Duan·2025-05-27 09:53Core Insights - Zhihu reported a total revenue of 730 million yuan for Q1 2025, with an adjusted net profit of 6.94 million yuan, marking a strong start to the year [1][2] - The paid reading business remains the largest revenue source, contributing 418 million yuan, accounting for 57.3% of total revenue [1] - The company experienced a significant increase in user engagement, with daily active users spending nearly 38 minutes on the platform, a 17.6% increase year-over-year [1] Revenue Breakdown - Paid reading business: 418 million yuan (57.3% of total revenue) [1] - Marketing services: 197 million yuan (27% of total revenue) [1] - Vocational education: 94.53 million yuan (13% of total revenue) [1] User Engagement Metrics - Daily active users' usage time increased to nearly 38 minutes, up 17.6% from the previous year [1] - Monthly active user base remained stable, with a monthly average of 14.2 million paid members showing an upward trend [1] AI Integration and Content Creation - Zhihu has become a significant content source for AI applications, with a citation rate of 29.9% for its professional content [1] - The activity of high-level creators related to AI increased, with AI-related professional content production growing by 46% year-over-year [1] - The introduction of AI-focused creators and companies, such as DeepSeek and others, indicates a growing trend in the platform's content ecosystem [1] Product Development - Zhihu Zhi Da, an AI search product launched in June 2024, has over 10 million monthly active users, with a growth of over 37% from the beginning of Q1 [2] - The product has been updated to support direct sourcing of search results from original creators on Zhihu [2] Leadership Commentary - The CEO highlighted the company's first-ever non-GAAP net profit in Q1 since its IPO, reflecting sustained profitability and community engagement [2]