在意大利米兰，中国品牌有个“浪漫邂逅”

Group 1 - The event "2025 China Brand Going Global · World Tour" was held in Milan, Italy, focusing on enhancing the international influence of Chinese brands and promoting cultural exchange [1][3][5] - Chinese enterprises are increasingly targeting overseas markets to expand their reach and improve brand quality, leveraging new productive forces as a core driver for international competition [3][5] - The Chinese Consulate in Milan highlighted the current state of Chinese brands going global, noting improvements in market expansion, technological development, and product iteration, which reflect the strength of Chinese enterprises [5][7] Group 2 - The general manager of Shanxi Xinghuacun Fenjiu International Trade Co., Zhang Weidong, emphasized the importance of cultural storytelling in promoting Chinese liquor brands internationally, particularly through the long-standing presence of Fenjiu in Milan [7][9] - The general manager of Global Times, Shan Chengbiao, noted that Chinese brands are gaining recognition globally through high-quality products and services, and the event serves as a platform for sharing innovative stories [9][11] - The former vice president of Milan City Council welcomed the event, stating that Italy's experience in fashion, technology, and food can provide valuable insights for the internationalization of brands [11][13] Group 3 - The event included a launch ceremony for the "China Brand Going Global · World Tour," marking the official start of a series of activities aimed at promoting Chinese brands [13][15] - The president of the Italian Chinese Chamber of Commerce, Cheng Xuan, discussed the active foreign investment by Chinese enterprises and the supportive role of Chinese financial institutions in facilitating overseas expansion [15][17] - The vice president of the Italian Chinese Chamber of Commerce, Hu Kun, shared insights on how new productive forces can drive the global success of Chinese brands, emphasizing the need for innovation and sustainable development [17][19] Group 4 - The event featured a roundtable forum discussing "Chinese Brand Going Global Experience Sharing and Future Outlook" and "Opportunities for Chinese Enterprises in Italy and High-Quality Development Paths," allowing participants to exchange practical experiences and forward-looking views [19][21][23] - Various cities, including Beijing's Tongzhou District and Nanyang City, presented video promotions for their city brands and cultural tourism industries during the event [25][27][28]