WHIRLPOOL BRAND LAUNCHES SPIN&LOAD DISHWASHER RACK, THE MOST INCLUSIVE LOWER-LEVEL DISHWASHER RACK DESIGN ON THE MARKET

Core Insights - Whirlpool brand has launched the Spin&Load Rack, a lower-level dishwasher rack designed for inclusivity, allowing easier access for individuals with disabilities [1][2][3] - The product was developed in collaboration with the United Spinal Association and Whirlpool's employee resource group, AVID, emphasizing the importance of including voices from the disability community throughout the design process [3][4] - Spin&Load Rack is compatible with all 24" Whirlpool Corporation dishwashers manufactured after 2018 and will be available for purchase in June 2025 for $149.99 [5][6] Product Features - The Spin&Load Rack features a 360-degree spinning design, enhancing accessibility and reducing the need for users to reach or reposition themselves while loading and unloading dishes [2][4] - The product includes simplified packaging for easy unboxing, designed to be opened with one hand [2][4] Market Position - Whirlpool Corporation is positioned as a leading home appliance company, with a focus on human-centered innovation and inclusivity in product design [7] - In 2024, the company reported approximately $17 billion in annual sales, with a significant portion generated in the Americas [7]