和讯投顾杨立华：董明珠孟羽童合体带货

Core Viewpoint - The collaboration between Dong Mingzhu and Meng Yutong in live streaming has generated significant sales and attention, marking a strategic move for Gree to engage younger consumers and reshape its brand image [1][2] Group 1: Collaboration and Sales Performance - Dong Mingzhu and Meng Yutong's recent live streaming event achieved sales of 5 million yuan, topping the Douyin home appliance rankings [1] - The partnership has transformed Meng Yutong from a regular individual into an internet celebrity, while Gree leveraged her influence to break traditional manufacturing stereotypes [1] Group 2: Brand Strategy and Market Positioning - Gree's strategy aims to target the 95 and 00 generation, which constitutes over 90% of Meng Yutong's fanbase, aligning with the company's goal to attract younger consumers [2] - The live stream featured 40% of products being small appliances like beauty devices and health pots, helping Gree to shift its image beyond just air conditioners [2] Group 3: Public Perception and Future Outlook - The reunion of Dong Mingzhu and Meng Yutong has helped to mitigate negative perceptions following Meng's departure, with both expressing gratitude towards each other [1][2] - Despite some skepticism regarding the authenticity of the live stream, Gree successfully attracted significant traffic, paving the way for brand rejuvenation among younger audiences [2]