为平台收费立规矩 推动平台与经营者共同繁荣

Core Viewpoint - The recently released "Guidelines for Compliance with Charging Behavior of Online Trading Platforms" aims to establish fair trading practices between platforms and operators by clarifying the relationship between fees and services provided [1][2][3] Group 1: Key Regulations - Platforms are prohibited from abusing their rule-making authority to impose unreasonable charges, ensuring that fee structures are clear and understandable, with strict limitations on deposit collections [1] - The guidelines require platforms to solicit feedback from operators when modifying fee-related agreements, promoting a more balanced negotiation of interests [2] - Platforms must not engage in discriminatory pricing based on information asymmetry, ensuring that all operators are treated equally under the same trading conditions [2] Group 2: Fair Trading Principles - Platforms are not allowed to force operators into transactions by linking traffic distribution to participation in promotional activities, emphasizing voluntary participation [3] - The guidelines aim to foster a stable charging environment that enhances operator confidence and encourages long-term business development, ultimately benefiting both platforms and operators [3]