“食堂直采+职工认购”，中国铁建在京举行消费帮扶展销活动

Group 1 - The core event is a special exhibition and sales activity titled "Revitalizing 'Rural' Appointment · Helping Together," organized by China Railway Construction Corporation (CRCC) and Gu Zhi Chan Zhangjiakou Food Co., Ltd, aimed at promoting high-quality agricultural products from impoverished areas to broader markets [1][3] - The event utilized an "online + offline" model to create a marketing matrix for specialty agricultural products, enhancing sales channels for local farmers and contributing to rural revitalization efforts [1][3] - The initiative has been ongoing for three years, with CRCC establishing a pairing assistance mechanism with Shangyi County, focusing on expanding sales channels and upgrading from "product production" to "brand building" [3] Group 2 - The event featured product display areas, tasting experiences, and e-commerce live streaming zones, employing promotional strategies like QR code discounts and gift promotions to engage employees and citizens [3] - The "canteen direct procurement + employee subscription" model was introduced, integrating assistance products into employee welfare purchasing lists, thereby creating a closed loop of "consumption assistance - industrial upgrading - farmer income increase" [3] - The agricultural products from the village, including millet, potatoes, beef, and lamb, have successfully reached the Beijing market, generating nearly 100,000 yuan in annual sales for local farmers [1]