Clear Channel Outdoor Launches Digital Billboard Campaign Across Texas to Find Missing Children

Core Insights - Clear Channel Outdoor (CCO) is collaborating with Texas Center for the Missing (TCM) to raise awareness about missing children in Texas through a month-long public service campaign [2][5] - The campaign aims to distribute photos of missing children across major Texas markets, leveraging billboards as a vital tool for law enforcement to generate leads [4][5] - The Texas Department of Public Safety reported 44,783 missing person cases in 2024, with 31,864 being juveniles, highlighting a national crisis regarding missing and exploited children [3] Company Overview - Clear Channel Outdoor Holdings, Inc. is a leader in the out-of-home advertising industry, focusing on innovation through digital billboards and data analytics to enhance advertising effectiveness [11] - The company has a strong commitment to community initiatives, exemplified by its partnership with TCM, which has historically helped reunite missing children with their families [5][12] Industry Context - The ongoing crisis of missing and exploited children necessitates community awareness and law enforcement training, as emphasized by TCM's efforts since its founding in 2000 [12] - TCM has served over 500,200 children and families and trained 8,400 law enforcement officers, showcasing its significant impact on addressing the issue of missing persons [12]