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Tesla sales plunge 49% in Europe as Elon Musk's firm faces brand crisis, China rival
New York Postยท2025-05-27 15:00

Core Insights - Tesla's sales in Europe dropped significantly in April, with only 7,261 units sold, a decrease from 14,228 units in the same month last year, marking a nearly 39% decline since the beginning of the year [1][2] - The company's market share in Europe fell to 0.7% in April, down from 1.3% year-over-year, despite a 34.1% increase in annual sales for battery-powered electric vehicles in the region [2] - Tesla's sales slump coincides with a surge in sales for Chinese competitor BYD, which saw a 169% increase in Europe year-over-year and surpassed Tesla in sales for the first time in April [6][9] Company Developments - Elon Musk indicated he would spend more time at Tesla, reducing his involvement with DOGE, following a quarterly report where Tesla's net income fell by 71% [3][4] - Musk has faced backlash due to his political work with President Trump, leading to protests and vandalism at Tesla dealerships [3][10] - Analysts have raised concerns about Tesla's aging car lineup, while Musk has promoted future plans for self-driving taxis and humanoid robots as part of the company's long-term strategy [9]