YouTube tops Disney and Netflix in TV viewing, Nielsen finds

Group 1 - YouTube has achieved a significant milestone by maintaining the largest share of TV viewing for three consecutive months, accounting for 12.4% of total audience time spent watching television [1] - This represents an increase from 12% the previous month and a notable rise from 9.6% a year ago, highlighting YouTube's dominance over major media companies like Disney, Paramount, and Netflix [2] - Disney held the second-largest share of TV viewing in April with 10.7% of the total audience time [2] Group 2 - YouTube's share of TV viewing is expected to grow further, bolstered by a significant deal with the NFL to exclusively stream the first Friday game of the season, marking YouTube's entry as a live broadcaster for NFL games [3]