全球服务贸易联盟理事长：全球文化贸易发展呈现三大趋势性特征

Core Viewpoint - Service trade has become a significant force in the economic development of countries and serves as a barometer for economic growth and living standards [1] Group 1: Trends in Cultural Trade - Cultural trade is developing rapidly, with a broader definition that includes not only traditional cultural trade but also goods-related cultural trade, which is gaining attention from various economies [1] - Cultural trade is becoming more diverse, with developing economies participating more actively and introducing unique creative cultural products and services into the international market, marking a new growth point [1] - Digitalization is fostering new business models and formats in cultural trade, enhancing industries such as media, gaming, music, and film, while enabling personalized cultural products and services for international consumers [1] Group 2: Recommendations for Cultural Trade Development - Emphasize innovation to enhance competitiveness, which includes innovation in literature, arts, technology, and the methods of cultural trade [3] - Maintain an open and inclusive approach, using accessible language to tell national stories in the international market [3] - Foster cooperation and mutual benefit, requiring a fair and just international trade environment along with collaborative efforts in industry, trade, and rule-making [4]