小米创下史上最强单季度业绩 推进全品类高端化

Core Insights - Xiaomi Group reported a record-breaking Q1 2025 performance with revenue of 111.3 billion yuan, a year-on-year increase of 47.4%, and adjusted net profit exceeding 10 billion yuan, reaching 10.7 billion yuan, up 64.5% [1] - The company emphasized that all business lines are performing well, supported by continuous R&D investment and a successful high-end product strategy [1][2] - Xiaomi's automotive sector showed strong growth, with the SU7 series delivering 75869 units in Q1 and a total of 258,000 units since launch, aiming for an annual delivery target of 350,000 units [1][2] Business Performance - The revenue from Xiaomi's home appliance segment doubled in Q1, with air conditioner shipments exceeding 1.1 million units, a growth of over 65% [2] - Xiaomi aims to rank among the top three in the Chinese retail market for air conditioners by 2030, having completed its full product line and achieved self-research in technology [2] - The average selling price (ASP) of Xiaomi's global smartphones reached a historical high of 1211 yuan, reflecting a 5.8% year-on-year increase [2] Strategic Initiatives - Xiaomi's high-end strategy, initiated five years ago, is transitioning from exploration to systematic planning, with a focus on expanding from high-end to ultra-high-end products and from China to overseas markets [3] - The company's R&D investment in Q1 was 6.7 billion yuan, a 30.1% increase, with an expected total R&D expenditure of 30 billion yuan for the year [3] - Over the next five years, Xiaomi plans to invest 200 billion yuan in R&D, indicating a strong commitment to innovation and product development [3]