Group 1 - The exhibition industry is experiencing robust growth in China, with a projected 8,916 offline exhibitions scheduled for 2024, covering nearly 147 million square meters, and a significant increase in the rental rates of well-known exhibition venues [1][2] - The multiplier effect of the exhibition industry is significant, with an estimated ratio of 1:9, meaning every unit of exhibition revenue can generate nine units of related industry income, fostering a chain reaction of economic growth [1][2] - Recent exhibitions have shown impressive results, such as over 120,000 cultural products displayed at the 21st China (Shenzhen) International Cultural Industries Fair and more than 100 billion yuan in import purchase orders at the 4th China-Central and Eastern European Countries Expo [2][3] Group 2 - The exhibition industry serves as a barometer for industrial development and a trend indicator for popular products, facilitating efficient connections between different enterprises and promoting information flow and technology sharing [2][3] - To maximize the multiplier effect of exhibitions, it is essential to avoid homogenization and develop distinctive exhibition services that meet diverse and high-quality market demands, creating a sustainable development cycle [3] - Enhancing the overall effectiveness of the exhibition industry requires improving the professionalism of exhibitions and strengthening the ability to gather high-end resources, promoting deep integration with various industries [3]
会展经济“瞭望窗”的“乘数效应”要发挥好
Zheng Quan Ri Bao·2025-05-27 16:21