广东荔枝，甜翻京津冀！

Core Viewpoint - The promotion of Guangdong lychee in the Beijing-Tianjin-Hebei region aims to expand its market presence and enhance consumer engagement through innovative marketing strategies and digital platforms [2][4][75]. Group 1: Promotion Activities - The Guangdong lychee promotion event in the Beijing-Tianjin-Hebei region featured a showcase of star products from major production areas, utilizing the Shouheng International Agricultural Products Trading Center as a platform [3][4]. - The event included the launch of the "I have a lychee tree in Guangdong" online ordering activity, allowing consumers in the region to purchase and witness the growth of their own lychee trees remotely [6][7][9]. - Various marketing initiatives, such as "shouting globally to eat Guangdong lychee" and engaging influencers to promote lychee sales, were introduced to enhance visibility and sales [19][34][75]. Group 2: Product Quality and Market Demand - Guangdong lychee is characterized by its high yield, diverse varieties, and superior quality, making it competitive in the market [28][30]. - The event highlighted the unique regional characteristics of different lychee varieties, such as the Huizhou lychee and the "Xianpin lychee" from Suixi, showcasing the cultural heritage and quality of Guangdong lychee [24][25][26]. - The demand for Guangdong lychee is strong, with positive feedback from buyers in the Beijing-Tianjin-Hebei market, indicating its popularity among consumers [30][31]. Group 3: Technological Integration and Logistics - Guangdong has invested in digital infrastructure, completing a comprehensive production and sales connection system for over 5,500 lychee planting entities and nearly 500,000 acres of orchards [49]. - The integration of AI and low-altitude technology has enabled a "one tree, one code" digital upgrade for over 20,000 acres of core production areas, enhancing traceability and consumer engagement [50][51]. - The establishment of over 1,700 cold storage facilities has improved the logistics of lychee distribution, ensuring freshness and timely delivery to consumers in the Beijing-Tianjin-Hebei region [57][60]. Group 4: Future Market Expansion - Guangdong aims to expand its market reach by exploring potential sales areas and strengthening cooperation with countries along the "Belt and Road" initiative, as well as emerging markets in Southeast Asia and Africa [55][56]. - The collaboration between Guangdong and Hebei aims to create a high-efficiency platform for agricultural product circulation, promoting a dual-channel model for southern fruits to northern markets and vice versa [62][64]. - The successful promotion event has laid a solid foundation for further cooperation between Guangdong and Hebei, with a focus on high-quality development of the lychee industry as a key driver for local economic growth [75][77].