以优质“文化IP”焕新文旅产业

Group 1 - The article highlights the successful transformation of Deqing City into a cultural tourism destination through the establishment of the Haizi Poetry Exhibition Hall, which showcases the works and legacy of poet Haizi [1] - The exhibition hall has attracted 160,000 visitors, significantly boosting the local cultural tourism industry despite the city's population being less than 80,000 [1] - The city has implemented innovative cultural expressions and interactive experiences to engage visitors, turning static poetry culture into a dynamic tourism experience [1] Group 2 - The article discusses the challenges of homogenization in the cultural tourism industry, emphasizing the need for unique cultural IPs to meet the evolving demands of tourists seeking deeper cultural connections [2] - It warns against the risks of over-commercialization, which can lead to cultural distortion and loss of uniqueness in cultural IPs, resulting in visitor fatigue and diminished appeal [2] - The article calls for a balanced approach between commercial development and cultural preservation, encouraging localities to creatively leverage their cultural resources for sustainable tourism growth [2]