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“情绪价值”赋能新消费赛道
Mei Ri Shang Bao·2025-05-27 23:02

Core Viewpoint - The new consumption sector is experiencing a significant rise, driven by changing consumer behaviors and preferences, particularly among the younger generation, leading to strong market performance in related stocks [1][4][5]. Group 1: Market Performance - New consumption stocks, particularly in the beverage sector, have seen substantial gains, with companies like Kweichow Moutai and Junyao Health hitting their daily price limits and achieving new historical highs [1][2][3]. - Over 430 stocks in the new consumption sector closed higher, with notable performers including Kweichow Moutai, which has risen over 57% since May, and Yong'an Pharmaceutical, which has surged over 180% year-to-date [2][3]. Group 2: Consumer Trends - The shift in consumer demographics, particularly the transition from older generations to Generation Z, is influencing spending habits, with a focus on emotional value and personalized experiences [4][5]. - The retail sales of consumer goods in China reached 12,032.7 billion yuan in the first quarter, reflecting a year-on-year growth of 4.7%, with service retail sales growing by 10.0% [4]. Group 3: Future Outlook - Analysts predict that the new consumption sector will continue to thrive over the next 10 to 20 years, with consumer spending potentially increasing from around 40% to 70% of GDP [4][5]. - The current valuation of consumption stocks remains low historically, with some offering dividend yields of 4% to 5%, providing a buffer against price declines [4][5].