Core Insights - Kuaishou's Q1 2025 revenue reached 32.608 billion yuan, a year-on-year increase of 10.9%, while profit decreased by 3.4% to 3.979 billion yuan [1][2] - The company expressed confidence in returning to double-digit growth in online marketing services in Q2, driven by the growth potential in content consumption, e-commerce, and local life sectors [1][6] - Kuaishou's AI revenue reached 150 million yuan in Q1, marking a significant step in its commercialization efforts [1][8] Revenue Breakdown - In Q1 2025, Kuaishou's revenue from online marketing services was approximately 18 billion yuan, growing by 8% year-on-year; live streaming revenue was about 9.8 billion yuan, up 14.4%; and other services, including e-commerce, generated around 4.8 billion yuan, increasing by 15.2% [2][6] - The online marketing services segment's growth has slowed compared to previous quarters, where it had seen year-on-year increases of 27.4%, 22.1%, 20.0%, and 13.3% in 2024 [6] AI and Overseas Business - Kuaishou's AI segment, Keling AI, has shown rapid growth, with revenue surpassing 150 million yuan in Q1, and the company has established a dedicated Keling AI division to enhance its operations [8][9] - The overseas business achieved a quarterly operating profit of 28 million yuan for the first time, compared to a loss of 268 million yuan in the same period last year, attributed to increased online marketing revenue and effective cost control [10] User Engagement - As of March 31, Kuaishou reported an average daily active user count of 408 million and an average monthly active user count of approximately 712 million [7] - The company has integrated content monetization efforts, focusing on short dramas, games, and novels, which have shown a consumption increase of over 30% in Q1 [6][9]
一季度线上营销服务收入增长降速，但可灵AI、海外业务有惊喜 程一笑可以缓口气了吗？
Mei Ri Jing Ji Xin Wen·2025-05-27 23:23