Chang Jiang Shang Bao·2025-05-27 23:32Core Viewpoint - Meituan launched the "Anxin Study" program in Wuhan to enhance consumer confidence in prepaid education services by offering flexible payment options and refund guarantees [6][8][10] Group 1: Program Overview - The "Anxin Study" initiative allows consumers to purchase short-term course packages with a pay-per-class model, ensuring funds are held in a regulated account until services are rendered [6][9] - Over 20,000 educational institutions across more than 200 cities have joined the "Anxin Study" program, offering over 40,000 courses [8] Group 2: Consumer Protection Measures - The program addresses issues of prepaid consumption disputes, which have been prevalent in the education sector, by implementing a transparent and controllable payment system [9] - Refund policies are in place for consumers if institutions fail to deliver services or if they are dissatisfied after partial use [6][9] Group 3: Institutional Support - Meituan provides various support measures for participating educational institutions, including resource assistance, commission discounts, and marketing support to help reduce customer acquisition costs [7][8] - The initiative aligns with local government efforts to enhance the safety of prepaid funds in the education sector, contributing to a broader regulatory framework [8][10] Group 4: Market Impact - The "Anxin Study" program is expected to serve as a model for prepaid consumption safety across various industries, including fitness and beauty, by establishing a replicable framework for consumer protection [8][10] - The program has already shown positive results for participating institutions, with significant increases in customer inquiries and conversion rates [9]