Chang Jiang Shang Bao·2025-05-27 23:32Core Viewpoint - Zhihu aims to improve profit margins as a strategic focus, continuing its efforts to turn losses into profits [1][6] Financial Performance - In Q1 2025, Zhihu reported revenue of 730 million yuan, a year-on-year decrease of 24.06% [3] - The net loss narrowed to 10.1 million yuan, a 93.9% improvement compared to the previous year [3] - Adjusted net profit (non-GAAP) reached 6.9 million yuan, compared to a loss of 138 million yuan in the same period last year [3] - Gross margin increased from 56.6% in Q1 2024 to 61.8% in Q1 2025, reflecting improved operational efficiency [2][6] Revenue Breakdown - Marketing services revenue was 197 million yuan, down from 331 million yuan in Q1 2024 [4][5] - Paid membership revenue slightly decreased to 418 million yuan from 450 million yuan year-on-year, attributed to a slight decline in average monthly subscribers [5] - Vocational training revenue fell to 94.5 million yuan from 146 million yuan, mainly due to reduced contributions from acquired businesses [5] - Other income decreased to 20.3 million yuan from 35.2 million yuan in the previous year [5] User Engagement and AI Integration - Monthly active users for Zhihu's direct answer feature exceeded 10 million, with a growth of over 37% from the beginning of the quarter [2][9] - Daily active user engagement time increased by 17.6% to nearly 38 minutes [8] - The number of paid members reached an average of 14.2 million, continuing an upward trend [9] - The citation rate of Zhihu's professional content by AI assistants reached 29.9%, the highest among content communities [9] Strategic Focus and Future Outlook - The company emphasizes enhancing commercialization capabilities while unlocking community value [9] - The CEO highlighted the achievement of recording adjusted net profit for the first time in Q1 since the company's listing, indicating effective operational strategies [6] - The CFO noted that the increase in gross margin reflects improved execution and operational efficiency [6]