Financial Performance - Kuaishou reported Q1 2025 revenue of 32.6 billion RMB, a year-on-year increase of 10.9% [1] - Net profit for the quarter was 4 billion RMB, slightly down from 4.1 billion RMB in the same period last year [1] - Adjusted net profit, based on non-IFRS measures, was 4.6 billion RMB, up from 4.4 billion RMB year-on-year [1] AI Commercialization - Kuaishou's Keling AI achieved revenue of 150 million RMB in Q1 2025, with nearly 70% of revenue coming from paid subscriptions [2] - The growth strategy for Keling AI includes expanding its API services to over 10,000 enterprise clients across various industries [2] - Keling AI 2.0 was launched in April, enhancing video generation capabilities significantly [3] Integration of AI in Existing Business - AI technology is being integrated into Kuaishou's marketing and e-commerce operations, improving user engagement and operational efficiency [4][5] - In marketing, AI has enhanced the generation of marketing materials and improved conversion rates for live streaming and customer interactions [5] - In e-commerce, AI has automated the generation of promotional content and improved matching efficiency between users and products [6] Online Marketing Trends - Kuaishou expects double-digit year-on-year growth in online marketing services in Q2 2025, driven by improved client spending [7] - The company is focusing on content consumption industries, with significant growth observed in short dramas and games [7][8] - Kuaishou aims to enhance local life services by optimizing user acquisition and reducing operational costs for merchants [9] E-commerce Strategy - For the upcoming "618" shopping festival, Kuaishou plans to offer substantial traffic and subsidies to boost merchant sales [10] - The strategy includes targeted support for different types of merchants, optimizing marketing materials through AI, and enhancing product visibility [11] - Kuaishou's e-commerce platform is set to leverage AI capabilities to improve operational efficiency and meet diverse consumer needs [12] AI Investment and Profitability - Kuaishou is increasing investments in AI, particularly in Keling, which is expected to contribute positively to the company's revenue growth [13] - The company anticipates that AI-related expenses will rise, but the impact on overall profitability will be minimal due to scaling effects [13][14] - Long-term, AI is expected to contribute 1-2 percentage points to the overall profit margin and serve as a significant growth driver for the company [14]
全文|快手Q2业绩会实录：AI将成公司第二增长曲线之一