JOYY(US:YY) Jin Rong Jie·2025-05-28 01:02Core Insights - The company reported Q1 2025 revenue of $494 million, a year-over-year decline of 12.4%, primarily due to a significant drop in live streaming revenue [1] - Core live streaming revenue was $371 million, down over 20% compared to the same period last year [1] - The sale of YY Live was completed in this quarter, resulting in a confirmed gain of approximately $1.876 billion, leading to a net profit attributable to shareholders of $1.92 billion [1] Live Streaming Business Challenges - The company is focusing on overseas markets, including BigoLive, Likee, and Hago, but the live streaming segment is experiencing a downturn [1] - BIGO's paid user count decreased by 13.2% to 1.45 million, with average revenue per user dropping by about 5.8% to $221.6 [1] - Average monthly active users for BigoLive fell to 28.9 million from 37.1 million in the same quarter last year [1] - The company is adjusting the interactive features of non-core audio live streaming products and optimizing revenue-sharing mechanisms [1] Advertising Business Growth - In contrast to the decline in live streaming, the advertising and smart business platform is entering a rapid growth phase, with non-live revenue increasing by 25.3% to $12.3 million [3] - BIGO's non-live revenue grew by 27.3% to $8.026 million, accounting for over 60% of total non-live revenue [3] - The advertising segment, BIGOAds, is expanding due to multi-channel budget allocation and demand based on return on investment [3] - The company has seen significant improvements in gross margin and operating margin for the BIGO segment, with Q1 gross margin at 35.5% and operating margin at 13.3% [3]