Chan Ye Xin Xi Wang·2025-05-28 01:38Core Insights - The foreign trade B2B SaaS market in China is experiencing significant growth, with the market size projected to increase from 2.7 billion yuan in 2021 to 7.8 billion yuan in 2024, and expected to surpass 10 billion yuan by 2025 [1][6] - The industry is evolving from being merely a "digital tool" to becoming a "trade ecosystem hub," with businesses seeking comprehensive solutions that cover the entire process from customer acquisition to logistics and tax refunds [1][18] Industry Overview - Foreign trade B2B involves cross-border transactions between businesses, characterized by large scale, long cycles, and high specialization [2] - The market can be divided into traditional foreign trade and cross-border B2B e-commerce [2] Cost Structure - The cost structure for foreign trade B2B merchants includes: - Product costs: 20-40% - Marketing, advertising, and platform commissions: 25-45% - Warehousing and logistics: 15-25% - Management and other expenses: 5-10% [4] Market Dynamics - The penetration of SaaS in the foreign trade B2B market is increasing, aided by the application of AI in marketing and the rise of live-streaming sales [6] - The digitalization rate among domestic merchants is around 40%, with many willing to invest 3-5% of their net profits into digital infrastructure [4] Industry Chain - The foreign trade B2B SaaS industry chain consists of: - Upstream: Cloud computing, IDC data centers, low-code/no-code platforms, big data and AI, API integration, and data encryption services - Midstream: SaaS service providers - Downstream: Foreign trade factories, trading companies, brand exporters, third-party service providers, and cross-border e-commerce pilot zones [8] Competitive Landscape - Major players in the foreign trade B2B SaaS market include Zoho, Xiaoman Technology, Focus Technology, Alibaba, and Si Yi Ou, among others [12] - The market is segmented into three tiers, with OKKI leading the first tier with a market share of 14.7%, while the second tier holds 21.2% and the third tier accounts for 64.1% [12] Representative Companies - Xiaoman Technology's OKKI provides comprehensive business growth solutions for foreign trade B2B merchants, including customer acquisition tools and independent site construction platforms [14] - Si Yi Ou operates the Foreign Trade Express platform, offering a one-stop SaaS solution for independent site management, online negotiation, and intelligent analysis for Chinese foreign trade enterprises [16] Future Trends - The foreign trade B2B SaaS industry is transitioning towards integrated solutions that encompass the entire trade process, moving beyond single-function tools [18]