2025文化强国建设高峰论坛丨主流媒体系统性变革论坛：重构媒体融合发展技术底座

Group 1 - The core theme of the forum is the transformation of media driven by technology, which has evolved from being an auxiliary tool to becoming the central engine of systemic change in media [1] - Central Broadcasting Television Station emphasizes the integration of "thought, art, and technology" to foster breakthroughs and enhance content penetration through advancements in AI, 5G, and ultra-high-definition technologies [1] - Shanghai Media Group is focusing on reconstructing its technological foundation and innovating application scenarios for vertical models to accelerate its progress in the AI sector [1][2] Group 2 - Shanghai Media Group has developed an intelligent production and communication platform to upgrade AI applications from individual points to a full-chain, full-process innovation [2] - Chongqing Broadcasting Group is actively developing its own "Hualong Chip" intelligent model and has established a provincial-level XR virtual studio, collaborating with Huawei and Tencent to create AI innovation centers [2] - Local media, particularly at the city and county levels, face significant challenges and are adopting a collaborative approach to drive systemic transformation through AI technology [3] Group 3 - The establishment of a project mechanism that involves media, academia, and industry collaboration is essential for addressing key areas such as intelligent communication and emerging business models [3] - The core competitive advantage in the future of media and intelligent communication lies in the shared core data repository [3] - The media landscape has been fundamentally altered, emphasizing the importance of reaching audiences effectively through algorithms rather than merely owning the communication channels [3]