Workflow
工行南通分行营业部开展“3·15”金融 消费者权益保护教育宣传活动
Jiang Nan Shi Bao·2025-05-28 02:41

Core Viewpoint - The company is actively promoting consumer rights awareness and financial literacy through a multi-faceted educational approach, focusing on enhancing consumer protection and financial knowledge [1][2] Group 1: Offline Initiatives - The company has established a three-pronged educational model combining physical branches, outdoor outreach, and online promotion to effectively communicate financial policies and consumer rights [1] - In-branch activities include displaying educational posters, distributing financial knowledge brochures, and using digital screens to convey messages about financial risks, creating a strong promotional atmosphere [1] - Branch managers are actively engaging customers in discussions about credit, deposit insurance, and illegal fundraising, receiving positive feedback from clients [1] Group 2: Community Engagement - The company has targeted community outreach, particularly focusing on the elderly demographic, to enhance their understanding of financial policies and risk identification [1] - The initiative coincides with the "3.15 Financial Consumer Rights Protection Day," emphasizing the importance of consumer education [1] Group 3: Online Initiatives - The company has developed a digital communication matrix utilizing platforms like WeChat and Douyin to broaden the reach of financial education [2] - Engaging content such as animated videos explaining financial policies and risks has been created, with one video achieving 1,351 views [2] - The company emphasizes that promoting financial knowledge is not only a social responsibility but also crucial for empowering consumers to protect their rights [2]