跨省联动解九旬老人燃眉之急

Core Viewpoint - The article highlights the exceptional service provided by the Su Tong Park Branch in resolving a complex issue for a 93-year-old customer regarding the replacement of an expired social security card, showcasing the branch's commitment to customer care and service excellence [1] Group 1: Customer Service Excellence - The Su Tong Park Branch staff demonstrated proactive customer service by assisting a 93-year-old customer who faced difficulties with an expired social security card issued in Jiangxi while seeking medical treatment in Nantong [1] - The branch manager and an experienced operations supervisor collaborated to facilitate a "special case" service, ensuring the elderly customer could replace the card without unnecessary travel [1] - The successful resolution of the issue led to the customer's family expressing gratitude and transferring funds from another bank to the Su Tong Park Branch, indicating a positive impact on customer loyalty and trust [1] Group 2: Operational Efficiency - The branch's quick response involved contacting the card's issuing bank to confirm the necessary documentation for the replacement process [1] - A follow-up service was provided by forming an outreach team to assist the elderly customer with card activation at home, further enhancing the customer experience [1] - The case exemplifies a cycle of service quality leading to customer trust and value creation, ultimately benefiting the branch's overall performance [1]