非遗技艺如何转化为“指尖经济” ——甘肃省庆阳市民俗文化产业调查

Core Viewpoint - Gansu Province's Qingyang City is leveraging its rich intangible cultural heritage (ICH) to develop a folk culture industry, addressing challenges such as a shrinking pool of inheritors and low marketization of ICH projects [1][2]. Summary by Sections Intangible Cultural Heritage and Challenges - Qingyang has a diverse range of ICH, including paper-cutting, shadow puppetry, and embroidery, but faces issues like a declining number of inheritors and low market engagement [1][2]. - The city is exploring systematic protection of ICH, scaling cultural industries, creating brand matrices, and innovating digital communication to integrate ICH into modern life [1]. Cultural Promotion Activities - On May 3, the Chinese Embassy in the U.S. hosted an event themed "Symphony of the Silk Road, Auspicious Gansu," showcasing Gansu's cultural heritage through exhibitions and performances, attracting significant interest from American audiences [1]. Success Stories of Inheritors - Ma Lu, a representative inheritor of Qingyang paper-cutting, has successfully integrated traditional techniques with modern aesthetics, creating popular works that resonate with contemporary audiences [2][3]. - Qingyang has established a protective network for ICH, with 5 national, 57 provincial, 76 municipal, and 616 county-level projects, and has developed over 200 types of cultural products, producing more than 10 million items annually [2]. Market Development and Economic Impact - The Qingyang paper-cutting industry has seen a revival, with Ma Lu earning significant income through workshops and exhibitions, highlighting the potential for ICH to generate economic benefits [5][6]. - The Qingyang embroidery industry, particularly the production of traditional sachets, has expanded significantly, with annual revenues reaching 75 million yuan and products exported to 26 countries [10]. Innovation and Modernization - Inheritors are innovating traditional crafts to meet modern consumer demands, such as creating functional sachets with health benefits and integrating ICH into fashion [13][14]. - The "Jianyun Dress," a fusion of paper-cutting art and modern clothing design, gained immense popularity online, demonstrating the potential for ICH to adapt and thrive in contemporary markets [11][12]. Future Directions - Qingyang aims to promote ICH through diverse integration paths, ensuring traditional crafts remain relevant and accessible to the public, thereby enhancing cultural vitality and economic sustainability [14].