推进主流媒体系统性变革

Core Viewpoint - The forum on "Systemic Reform of Mainstream Media" emphasizes the need for deep integration and transformation in response to the evolving media landscape and communication methods [1][2][3] Group 1: Systemic Reform Initiatives - The Central Radio and Television General Station is committed to a comprehensive transformation, focusing on supply-side structural reforms and enhancing the quality of content and audience engagement [1] - Shanghai Newspaper Group is implementing a top-level design approach, closing five apps and transforming two newspaper publishing methods to build a "3+3+N" all-media cluster [2] - The Salt Lake Dazhong Newspaper Group emphasizes the urgency of systemic reform, advocating for collaborative efforts across all levels to enhance grassroots media effectiveness [2] Group 2: Media Transformation Strategies - The transformation of mainstream media is viewed as an essential path for development, with a focus on nurturing talent and innovative hosting initiatives [3] - Journalists are seen as key participants in the reform process, with a shift from traditional metrics like circulation to engagement metrics such as likes and completion rates [2] - The narrative approach is evolving from grand narratives to emotional resonance, reflecting a shift in how stories are told and received [2]