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Canalys:一季度欧洲智能手机出货量下滑2%,但高端设备市场份额创历史新高
news flash·2025-05-28 03:58

Core Insights - Canalys research indicates that smartphone shipments in Europe (excluding Russia) declined by 2% year-on-year in Q1 2025, totaling 32.4 million units, primarily due to weak demand for entry-level devices [1] Company Performance - Samsung maintained its position as the market leader in Europe with shipments of 12.2 million units, showing a slight year-on-year increase [1] - The Galaxy S series achieved record-high shipments, contributing to Samsung's highest-ever quarterly average selling price (ASP) in Europe [1] - Apple ranked second with a significant year-on-year increase of 10% in shipments, reaching 8 million units, driven by strong terminal demand and initial channel stocking for the iPhone 16e [1] - Xiaomi demonstrated resilience with a minor decline of 2% in shipments, totaling 5.3 million units, maintaining its position in the top three for the 20th consecutive quarter in Europe [1] - Motorola and Google ranked fourth and fifth, with shipments of 1.7 million and 0.9 million units, respectively, marking Google's first entry into the top five rankings in the European smartphone market [1]