因爱而生传承120年 用爱成就更好开始 美赞臣中国联合中国儿基会发起第四期乡村母婴营养改善计划

Core Viewpoint - Mead Johnson China has launched the fourth phase of the "Love Transmission · Better Start" rural maternal and infant nutrition improvement program in collaboration with the China Children and Teenagers' Fund, aiming to enhance the health of rural children and support rural revitalization through a donation initiative where for every five cans of formula purchased, one can will be donated [1][3][5]. Group 1: Program Details - The upgraded fourth phase of the program started on May 28, allowing consumers to receive a "Love Donation Certificate" for purchasing five cans of Mead Johnson formula, while the company donates one can to rural children [3][5]. - The program has already reached over 420,000 rural maternal and infant families across more than 40 counties and cities in China since its inception in 2021 [6][8]. Group 2: Health and Nutrition Focus - Scientific research indicates that improving maternal and infant nutrition in rural areas can effectively address issues such as anemia in pregnant women and infants, as well as developmental delays in children [5][6]. - The initiative aligns with the broader goal of enhancing the overall quality of the population and is a key component of the rural revitalization strategy [5][6]. Group 3: Brand Engagement and Consumer Connection - Mead Johnson emphasizes the importance of consumer emotional connection, launching a Pokémon-themed product line to resonate with modern parents who value shared growth experiences with their children [10][12]. - The company aims to transform everyday consumer behavior into tangible and quantifiable charitable actions, encouraging broader participation in the initiative [6][14].